Context
Rewards along the whole path to purchase
Shopkick connects digital and physical retail. Beacons and rewards cover walking into a store, scanning a product, browsing, and buying — in store and online. As a production designer I made in-app campaigns with major retailers and brands so members had a reason to choose a specific product.
Approach
A system of touches, not a single ad
Email banners announced partner launches — Torrid among them — and pulled loyal shoppers into contests and high-kick dates. In-app promo units carried lookbooks: recipes, nutrition, how to use a product, plus video for anything new.
Banners pushed shelf scans. Kicks landed when someone bought and scanned a receipt, or simply walked into a partner store. Web views inside the app acted as roadmaps for limited-time offers, with dates visible so the urgency was factual.
Outcome
Design in service of a scan
The measure was commercial and concrete: more product moving in store and online. Every asset — email, lookbook, promo, web view — had to survive contact with a person who is already standing in an aisle.
Role & tools
Production design for brand and retail partners across email, promo units, lookbooks, and in-app offers.
- Photoshop
- Illustrator
- Sketch
- InDesign