Studio index · 2026
Roberto
Perez
I design with scalable, measurable impact.
Senior Design Specialist at Digital NEST. Previously at Indy Pixels, H&R Block, USAA, Sam’s Club, eBay, ABM, Facebook, and Shopkick. I partner with startups and established teams across fintech, SaaS, commerce, enterprise, and AI — and I mentor the designers coming next.
- 25%
- Spruce sign-up conversion, winning variant
- 65%
- Faster ABM onboarding
- 50
- Athletes in A Fair Shot
- 09
- Case studies in this index
Selected work
Nine studies. Real constraints.
Product, campaign, and in-venue work. Hover a row to preview it. Open any study for the problem, the approach, and what actually moved.
- 01Driving clarity and conversionSpruce · 2023 · Product
- 02Advancing equity in sportsH&R Block · 2023 · Campaign
- 03Unifying brand experienceBlock Advisors · Product
- 04Strengthening engagement and trustUSAA · 2022 · Product
- 05Streamlining enterprise operationsABM × Facebook · 2018 · Product
- 06Creating immersive experiencesReel Code · Product
- 07Designing member-first campaignsSam’s Club · Campaign
- 08Designing for eBay’s marketplaceeBay · Campaign
- 09Designing shopper engagementShopkick · Campaign
About
Curious since the first pixel.
Growing up, I wanted to know how things worked. Photoshop and classic video games got there first. Tinkering with those tools turned into a practice: learn the craft, then build experiences that actually connect.
That still shapes the work. I care about the small decisions that make something memorable, and about the measurable ones — conversion, comprehension, time saved, trust earned.
Beyond the product, I mentor and advocate for Latinos in tech. Off the clock I am a girl dad of two, usually out in the city with my family looking for the next good meal, or watching a match — soccer or football, I’m not particular.
Practice
A studio skill set, not a tool list.
Product UX/UI
Experience, interface, prototyping, testing, accessibility, information architecture, design systems, motion.
Design tools
Figma, Adobe Creative Suite, After Effects, Lottie, Frontify, Miro, Squarespace, Framer.
Marketing & advertising
Brand, illustration, photography, print, email, social, and Adobe Experience Manager.
Measurement
SEO, Adobe Analytics, Adobe Target, UserTesting, conversion work, and A/B tests.
AI & emerging tech
Human–AI interaction, prompt craft, and assisted design with the tools teams actually ship with.
Collaboration
Workfront, cross-functional partnership, mentorship, and the unglamorous work of getting it live.
Contact
Let’s build something meaningful.
Have a project, an idea, or a role in mind? I’d like to hear it — a collaboration, a hard design problem, or the start of a conversation.