All work

08 / eBay / Campaign

Designing for eBay’s marketplace

eBay’s product is other people’s passions. Campaign design has to leave room for that — useful, intentional, and specific — or the marketplace starts to look like everyone else.

Global
National and global campaign creative
In-app
Placements inside the marketplace
Branded
Pages built for partner stories

Context

Creative inside a living marketplace

eBay describes itself as a marketplace that fuels passion and individuality — shop, sell, discover. The design work sits inside that: experiences across platforms that stay useful and elegant while partners still look like themselves.

A branded page designed to live inside eBay, not beside it.

Approach

Partner stories, marketplace manners

The core responsibility was in-app campaigns on eBay.com for top-tier brands and service partners, plus high-fidelity prototypes and branded pages. Tools of the craft were direct: Photoshop, Illustrator, Sketch, and InDesign — production design at the pace a marketplace demands.

Campaign frames kept member benefits in the foreground.
High-fidelity compositions for partner moments on the marketplace.

Outcome

Member benefit, held in the layout

The creative centered member benefits and marketing impact without abandoning eBay’s own interface. That balance — partner energy, marketplace clarity — is the job of visual design inside a platform you do not fully own.

Role & tools

In-app campaigns for brand and service partners, from high-fidelity prototypes to branded pages.

  • Photoshop
  • Illustrator
  • Sketch
  • InDesign
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